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High Fashion Meets High Impact

Written By Freedom Business Alliance

Dress for Freedom believes that true beauty is based on a woman’s inner beauty, who she is from the inside out and highlighting the unique purpose for which she was created. The distinctive inner beauty of each woman is the inspiration for our designs.”

One film changed everything. In it a girl, newly freed from slavery, took her own life. Despite her new freedom, she held no hope for her future. Amanda Prussak knew then and there she had to do something. In 2011, using her education from New York’s Fashion Institute of Technology, Prussak designed a clothing collection for a fashion show to raise support for an anti trafficking organization. The woman means business.
Meanwhile she took time to educate herself about the horrors of sex-slavery and human trafficking, envisioning a company that would support the fight by empowering survivors. It was during this time the concept for Dress for Freedom was born.

Dress for Freedom’s inaugural collection was designed in 2015 and production began in 2017, made possible by investors who believed in its mission and founders. One of their first seamstresses was a woman, given the training to advance from sewing curtains to creating clothing of the highest quality, using techniques employed by the world’s foremost fashion labels. She went on to get a bachelor’s degree in fashion, demonstrating the transformation of women’s lives at the heart of the company’s values.

“Dress for Freedom believes that true beauty is based on a woman’s inner beauty, who she is from the inside out and highlighting the unique purpose for which she was created. The distinctive inner beauty of each woman is the inspiration for our designs.

The beauty of each woman shines more brightly than the atrocities which are committed against too many. We believe that creating high-quality, beautiful fashion enhances the beauty not only in the women that wear our designs but also those whose lives are improved because of our commitment to using resources to better the lives of every woman we encounter. We believe that the deep inward beauty of women points to God’s continuous re-creation of beauty in all humanity.”

Dress for Freedom has now launched four collections since that first one, with sales expanding throughout southern Brazil. Among their most recent achievements was the launch of a collection of fashion t-shirts for women, produced by an organization employing immigrants in Brazil living at the margins of society. A particularly gratifying moment came as Vogue Brazil featured the brand in an online edition.

“Our company’s growth is rooted in our commitment to Dress Beautifully as we Dress for Freedom.”

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Want to learn more about Freedom? Visit them online.

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