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Freedom Business Magazine

Stories of Impact from Across the Global Movement

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Purpose Is Not A Product

Purpose

Member Spotlight: Aruna Project

From Founder Ryan Berg

When done right, purpose is not a product. It doesn’t exist to be sold. It exists to guide, push, empower, impassion. So our purpose is not to search out the highest quality fabric, but the highest quality life. It’s not ethically sourced materials, but wildly empowered women. It’s not just a product, it’s an experience.

And while our mission is squarely focused on creating lifelong freedom through employment opportunities for survivors, our purpose is to humbly provide an overwhelmingly full feeling of confidence, grounded in a spirited lifestyle, kind heart, and emotional freedom.”

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Turning Fashion Upside Down

hirteen years ago I never would have imagined that one day I would start an apparel company in India. Halfway through my junior year of college, I had just begun a semester abroad in Uganda. I thought I was there to “help” people, volunteer with...

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Turning Fashion Upside Down

hirteen years ago I never would have imagined that one day I would start an apparel company in India. Halfway through my junior year of college, I had just begun a semester abroad in Uganda. I thought I was there to “help” people, volunteer with...

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